EASY ENTRY to
ACTIVE GREEN
The Beginning of Functional Green Beauty — Isntree
A high-performance green beauty brand devoted to researching safe, skin-friendly ingredients
Isntree is a functional green beauty brand that studies the optimal balance between naturally derived and active ingredients to deliver visible, genuine results — while keeping the skin’s safety our top priority.
We focus on harnessing the beneficial power of familiar natural ingredients to create formulas that are both safe and effective.
OUR BEGNNING
We hope our sincerity reaches you
On October 18, 2008, the Korean Ministry of Food and Drug Safety implemented the Cosmetic Ingredient Full Disclosure Policy, following Japan’s earlier initiative.
The policy was introduced to reduce adverse skin reactions and ensure consumers’ right to know what they apply every day.
Since its inception, Isntree has operated one of Korea’s first cosmetic ingredient blogs, providing consumers with transparent information about skincare ingredients.
This experience gave us a deep understanding of which ingredients can irritate the skin — and what consumers truly want in their skincare.
Believing that true competitiveness comes from focusing on ingredients and formulation, not luxury branding, we created Isntree — a brand built on honest, safe, and effective ingredients.
With sincerity and transparency, we continue to communicate with our customers and strive to lead the way toward a healthier and more honest beauty industry.
OUR PRINCIPLES
ACTIVE GREEN
Isntree discovershigh-quality local green ingredientsand researches how to deliver them safely and gently to the skin.
We strictly exclude over2,000 prohibited cosmetic ingredients, and have created our own list of 100 additional ingredientswe choose not to use. Only essential, natural, and trustworthy ingredientsmake it into our formulas.
ECO-FRIENDLY
Isntree is committed to sustainable beauty and taking meaningful action in the era of environmental responsibility.
We use eco-friendly materials, water-removable labels, soy ink printing, and FSC-certified recycled paper.
Since 2022, we’ve been renewing all our packaging to improve recyclability and minimize environmental impact.
We will continue to take small but meaningful steps toward a healthier planet.
LIVING TOGETHER
Social Contribution and Ethical Values
- Campaigns for underprivileged communities (volunteer work, product donations)
- No animal testing / No animal-derived ingredients
- Active communication with customers
Isntree is dedicated to social responsibility, supporting women, people with disabilities, and marginalized groups.
Out of respect for all living beings, we strictly exclude animal-tested or animal-derived ingredients.
We will continue to listen to our customers and develop high-quality products that truly care for the skin.